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Are Your Patients Ready for "Flu Season"?
Are your patients ready for the flu season? Big Pharma is. If you haven’t seen the ads yet, you will soon. And so will your patients and...

Ed Petty
Sep 13, 20223 min read


The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...

Ed Petty
Aug 23, 20223 min read


The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....

Ed Petty
Aug 15, 20222 min read


Brutal Economics: A hidden expense.
You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...

Ed Petty
Aug 1, 20223 min read


Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...

Ed Petty
Jul 18, 20223 min read


Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...

Ed Petty
Jun 20, 20223 min read


3 Effective Methods to Amp Up Your Team's Motivation
Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...

Ed Petty
Jun 7, 20223 min read


Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....

Ed Petty
May 17, 20223 min read


Chester Wilk Was Not to Be Bullied
A chiropractor that stood up for chiropractic. THIS IS A SPECIAL NOTE OF THANKS and a tribute to Chester Wilk, D.C., who passed away just...

Ed Petty
Apr 26, 20222 min read


Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...

Ed Petty
Apr 11, 20224 min read


The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...

Ed Petty
Mar 15, 20224 min read


The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...

Ed Petty
Feb 15, 20223 min read


How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...

Ed Petty
Feb 8, 20224 min read


The Cobbler’s Wife Has No Shoes
And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...

Ed Petty
Jan 25, 20223 min read


Why Goals Work and How to Harness Their Power for Greater Prosperity
The principle why goals work is explained.

Ed Petty
Jan 11, 20225 min read


Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...

Ed Petty
Jan 4, 20222 min read


Faith Demands to Make a Difference
A year ago, who knew what the next 12 months would be like? Yet, here we are today. As the New Year is just before us, again, one can...

Ed Petty
Dec 31, 20212 min read


Health Never Takes a Holiday
An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...

Ed Petty
Dec 3, 20211 min read


The Problem With Seminars
The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.

Ed Petty
Nov 9, 20214 min read


SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.
SPECIAL PROMOTION National Chiropractic Month The Kindle version of the Goal Driven Business is FREE from Thursday, October 21 to Monday,...

Ed Petty
Oct 21, 20214 min read
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