October is National Chiropractic Health Month as recognized and promoted by the American Chiropractic Association (ACA). It is also Spine Health Awareness Month (Formally recognized by Congress in 2021) and World Spine Day is October 16, 2026.

Positioning is a marketing concept that means borrowing meaning from things people already trust, admire, or desire—and letting that meaning transfer to your service.

Below is a sample coupon you can use or modify to suit your situation. Wishing you, too, a healthy start to your New Year -- in business and in life!

Make your office the calm in their Christmas chaos — their place to not only become aligned, but also recharged and refreshed.

What is the first thing you need to do to improve the number of new patients into your chiropractic and healthcare practice? Before you start promotions, improve what you are promoting – and never stop.

This past weekend, outside our local grocery store, the Village (what they call a town out here) closed off the main street and had an...

An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...