The Big Month of October is Made for Chiropractic Healthcare
Here comes the Big Month of October!
Kids are now in school and summer is over. (That went by fast!)
November is full of elections and holidays.
December has more holidays, end-of-year parties, vacations, and year-end admin.
Then…Boom. A New Year!
So now is the best time to accelerate your practice before the year ends … and build the momentum that will take you to the start of 2027.
October is Your Month
October is National Chiropractic Health Month as recognized and promoted by the American Chiropractic Association (ACA).
October is also:
Spine Health Awareness Month (Formally recognized by Congress in 2021)
World Spine Day is October 16, 2026 (led by the World Federation of Chiropractic)
Even if you specialize in extremities, this month is your still your domain. This year's ACA theme, "Joint Efforts," is all about joint health.
October is your territory – so move in and use your voice.
What You Can Do to Promote Your Chiropractic Healthcare Practice
Consider your internal and external marketing actions.
Internal Promotions.
Reactivation Program. Email, and even mail postcards, to patients who haven't been in for six months or more. Invite them back for a no-charge or discounted re-exam and, if needed, a discounted X-ray. You might also consider donating the re-exam fee to a local charity and tell patients you're doing it. (As always, be mindful of payer rules regarding discounts.)
Referral Program. Build it around National Chiropractic Health Month and Spine Health Awareness Month. Try a "Bring a Buddy" week, where active patients invite a friend or family member for a screening, and thank them for it.
External Promotions
Social Media. Use the spine health theme in your posts. The ACA's hashtag this year is #JointEfforts, so you can ride along with their campaign if you want.
Events. Externally, there are still local fairs where you can meet old and new patients. Set up a consultation and screening booth. Make friends, build allies and referral sources, and set up appointments for in-office exams. Have some apple cider!
There are many different approaches to promote your practice that align with Chiropractic and Spinal Health Month.
Contact us if you would like some ideas or what we have seen work.
ALSO, you can hire us! 😊
But, as always,
Stay Goal Driven,
Ed and all of us at PM&A
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