He had his son focus on the phrase “green and clean.” Not rules or steps, but an image. A purpose. Over time, once his son truly understood that the end in mind was green and clean, he could do the job on his own. The lesson is simple: when the goal and purpose are clear, performance follows.

Below is a sample coupon you can use or modify to suit your situation. Wishing you, too, a healthy start to your New Year -- in business and in life!