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Starting Your Day!
We are starting a new month… and the 2nd half of the year. For all doctors and practices, the action of STARTING is important. In fact,...

Ed Petty
Jul 5, 20222 min read


Health Independence - For You and Your Patients
Here in the United States, July 4th is a date we celebrate each year, commemorating the independence as colonies from Great Britain. And...

Ed Petty
Jun 28, 20222 min read


Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...

Ed Petty
Jun 20, 20223 min read


Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...

Ed Petty
Jun 14, 20222 min read


3 Effective Methods to Amp Up Your Team's Motivation
Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...

Ed Petty
Jun 7, 20223 min read


Those Numbers: Do You Manage by Emotions or by Goals?
This article is about managing by the statistics of your office.

Ed Petty
May 31, 20223 min read


The SPARKLING Practice and How to Achieve It : Synergy is the Key
We just awarded a two-doctor chiropractic office employee the SPARKLE award for outstanding service to patients and team members for 21...

Ed Petty
May 24, 20222 min read


Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....

Ed Petty
May 17, 20223 min read


Improve Patient Retention Through Onboarding and Gamification
It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...

Ed Petty
May 9, 20223 min read


Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...

Ed Petty
May 3, 20222 min read


Chester Wilk Was Not to Be Bullied
A chiropractor that stood up for chiropractic. THIS IS A SPECIAL NOTE OF THANKS and a tribute to Chester Wilk, D.C., who passed away just...

Ed Petty
Apr 26, 20222 min read


How to Hire the Best in 2022
How to hire the best team members in 2020 requires two essential actions.

Ed Petty
Apr 18, 20224 min read


Video Supplement to Relationship Marketing
Ed Petty explaining keys to relationship markting.

Ed Petty
Apr 12, 20221 min read


Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...

Ed Petty
Apr 11, 20224 min read


Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...

Ed Petty
Apr 5, 20223 min read


Make each day an Ode to Joy!
“Music is ... a higher revelation than all Wisdom & Philosophy” ― Ludwig van Beethoven Take 5 minutes. This is is an inspirational...

Ed Petty
Mar 28, 20221 min read


What You Must Do Before You Try to Improve Your Practice
We are what we repeatedly do. Excellence, then, is not an act, but a habit. Will Durant Too often, we stop doing what worked and yet...

Ed Petty
Mar 22, 20223 min read


The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...

Ed Petty
Mar 15, 20224 min read


Motivation
No matter how many goals you say you have or how you write them out, unless you have the motivation to achieve them – you won't....

Ed Petty
Mar 8, 20223 min read


Everything Else! Why The Goal Driven Practice is More Profitable and More Fun
What gets in the way of you growing your business? What holds you back from your growth? From increased services and profits? What keeps...

Ed Petty
Mar 1, 20223 min read
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