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2 Simple Tools for Marketing Success
Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.

Ed Petty
Apr 30, 20242 min read


Do You Have a Chiropractic Practice or a Chiropractic Business?
The ideal is to continue nurturing your practice while gradually building a business infrastructure that allows you to operate at full speed

Ed Petty
Apr 16, 20243 min read


Increase Your Capacity with Stack-a-Day in Your Chiropractic Office
Use Stack-a-Day to blow out the mental carbon and allow everyone to Think BIG. Then, the marketing engines should be turned up.

Ed Petty
Apr 2, 20243 min read


Bravery in Your Chiropractic Office
Bravery is one of the themes of our practice manager training program.

Ed Petty
Mar 19, 20243 min read


Why You Should Keep Smiling in Your Chiropractic and Healthcare Office
Getting those smiles out will improve your mood and improve your health. Smiling can also improve your chiropractic healthcare practice.

Ed Petty
Mar 5, 20244 min read


Let's Hear It For Chiropractic and Kid's!
If you look into it, how we treat our kids in the 2020s is probably worse than in decades past. Educate parents and help the kids on health.

Ed Petty
Jan 15, 20243 min read


Who Do You Work For in Your Chiropractic Healthcare Office?
Beyond about 50% capacity, the practice needs focused leadership and management. It is time for you to step into the role of Clinic Directo

Ed Petty
Nov 28, 20233 min read


Chiropractic Healthcare Patient Scheduling During the Holidays
The goal is to keep your patients as close to their treatment plan as possible during the hustle and bustle of the holidays!

Ed Petty
Nov 21, 20232 min read


Where Are the Leverage Points in Your Chiropractic Healthcare Practice?
One of the aspects of practice development that you become familiar with after 30 or so years in the field is the concept of Leverage Points

Ed Petty
Nov 7, 20233 min read


Tribal Knowledge Can Improve Your Practice
Mining the Underground Innate Knowledge of Your Team You may not have run into this term before… maybe you have. It was new to me before...

Ed Petty
Apr 11, 20234 min read


The Generosity of Service
Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.

Ed Petty
Feb 14, 20233 min read


Individual Team Member Development Plans
Helping your chiropractic, dental, and health care employees pursue their professional goals will help them also pursue the clinic's...

Ed Petty
Jan 9, 20232 min read


PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...

Ed Petty
Oct 25, 20223 min read


Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...

Ed Petty
Oct 4, 20222 min read


The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...

Ed Petty
Mar 15, 20224 min read


The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...

Ed Petty
Feb 15, 20223 min read


How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...

Ed Petty
Feb 8, 20224 min read


Faith Demands to Make a Difference
A year ago, who knew what the next 12 months would be like? Yet, here we are today. As the New Year is just before us, again, one can...

Ed Petty
Dec 31, 20212 min read


The Future Belongs to the Best!
A few years ago, a staff member at an I office visited confided in me and told me the following story: “Our office was really slowing...

Ed Petty
Jun 7, 20214 min read
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