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Tribal Knowledge Can Improve Your Practice
Mining the Underground Innate Knowledge of Your Team You may not have run into this term before… maybe you have. It was new to me before...

Ed Petty
Apr 11, 20234 min read


The Generosity of Service
Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.

Ed Petty
Feb 14, 20233 min read


PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...

Ed Petty
Oct 25, 20223 min read


In Praise of Geekiness
Are you a chiropractic geek? Are you a health geek? Here is Merriam Webster: Geek: “…a person with a high level of knowledge or skill in...

Ed Petty
Oct 18, 20222 min read


Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...

Ed Petty
Apr 11, 20224 min read


The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...

Ed Petty
Mar 15, 20224 min read


Goal Driven Job Descriptions
In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...

Ed Petty
Feb 22, 20224 min read


The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...

Ed Petty
Feb 15, 20223 min read


How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...

Ed Petty
Feb 8, 20224 min read


Are Your “Engines” Driving Your Practice?
Any practice has 5 separate engines that work synergistically to drive the practice towards its goals.

Ed Petty
Feb 1, 20222 min read


The Cobbler’s Wife Has No Shoes
And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...

Ed Petty
Jan 25, 20223 min read


Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...

Ed Petty
Jan 4, 20222 min read


Health Never Takes a Holiday
An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...

Ed Petty
Dec 3, 20211 min read


The Problem With Seminars
The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.

Ed Petty
Nov 9, 20214 min read


SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.
SPECIAL PROMOTION National Chiropractic Month The Kindle version of the Goal Driven Business is FREE from Thursday, October 21 to Monday,...

Ed Petty
Oct 21, 20214 min read


The Mental Immune System
A healthy body has a well-functioning system to protect it or make it physically immune from disease. I am sure you have seen this occur...

Ed Petty
Sep 30, 20212 min read


KINDNESS and the Strength of Your Practice
A practice is a network of relationships that is created and sustained through communication and service. I have used this definition for...

Ed Petty
Sep 10, 20212 min read


How to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)
"Our future will be our results.” Clarence Gonstead, D.C. How do we overcome these barriers to extra-ordinary service? Let’s first...

Ed Petty
Sep 2, 20218 min read


Goal-Driven Customer Service (Part 1 of 2)
“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied...

Ed Petty
Aug 26, 20216 min read


How To Develop Your Niche for Greater Profit and Better Care
You can try to sell ice water to Eskimos or sandbags to desert dwellers, but you would go broke. You need to offer your services to those...

Ed Petty
Aug 20, 20214 min read
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