Community events are a direct method to create and often strengthen relationships with people in your community. It is a form of relationship marketing and is done by meeting people and building genuine connections. This is networking. A fantastic book on networking and relationship marketing is the World's Best Known Marketing Secret,by Ivan Misner (Founded Business Networking International).

Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out. “80 percent of success is showing up” (Woody Allen)*

If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

Challenge yourself and your team to continue to master the skills of your profession. Always do this first before you worry about marketing.

Ed Petty's teaching has helped us to define every role and goal with expectations and checklists to empower our team

Now we're very focused. I'm really happy that we were able to take Ed's MBA program and reaping the rewards with a pretty solid office staff