top of page


The Future
It is a peculiarity of man that he can only live by looking to the future. (Viktor Frankl) Traditionally, the first of any New Year is an...

Ed Petty
Dec 27, 20223 min read


Onboarding for New and Veteran Employees
Just Focus on Goals and Expectations The way you set up the initial relationship with your new employee will directly determine how well...

Ed Petty
Dec 13, 20223 min read


Practice Fundamentals - Communication and Control
It’s always the basics. The fundamentals. All of your efforts in practice management boil down to communication and control.

Ed Petty
Dec 6, 20222 min read


What Gets Measured Gets Done
Goal Driven Analytics can be used to improve practice performance in chiropractic offices.

Ed Petty
Nov 29, 20223 min read


Grateful for the Future
Gratitude is not only the greatest of virtues, but the parent of all others. (Cicero, Pro Lancio, 100 BC) As many of us in the U.S....

Ed Petty
Nov 22, 20222 min read


Health Never Takes a Holiday! (See links below for posters.)
Let the parties begin! It’s beginning to look a lot like that special time of year. That very busy time of year with parties, food,...

Ed Petty
Nov 15, 20222 min read


Chiropractic Patient Education Prompters - Table Talk Grows Your Flock
Imagine this scenario: Written on a white board near the chiropractic patient adjusting area: Last to show and the first to go. Patient:...
Admin
Nov 8, 20222 min read


Improving Patient Follow Through
The new patient log and checklist Working with different offices, we are always reminded of the fundamentals that apply universally. For...

Ed Petty
Nov 1, 20223 min read


PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...

Ed Petty
Oct 25, 20223 min read


In Praise of Geekiness
Are you a chiropractic geek? Are you a health geek? Here is Merriam Webster: Geek: “…a person with a high level of knowledge or skill in...

Ed Petty
Oct 18, 20222 min read


Case Management for Better Service and Retention
Start Each Day with Service First Do you want a fast, simple and very effective procedure that Improves patient retention Improves...

Ed Petty
Oct 11, 20222 min read


Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...

Ed Petty
Oct 4, 20222 min read


Reactivation: Fast, easy, and healthful promotion.
This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....

Ed Petty
Sep 27, 20222 min read


Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...

Ed Petty
Sep 20, 20223 min read


Are Your Patients Ready for "Flu Season"?
Are your patients ready for the flu season? Big Pharma is. If you haven’t seen the ads yet, you will soon. And so will your patients and...

Ed Petty
Sep 13, 20223 min read


Preparing for Autumn
“When you fail to prepare, you’re preparing to fail.” John Wooden (QuoteInvestigator) September is upon us, and autumn is just ahead. I...
services923
Sep 6, 20222 min read


Staff as Support Professionals and Experts
"No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to...

Ed Petty
Aug 30, 20223 min read


Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...

Ed Petty
Aug 23, 20221 min read


The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...

Ed Petty
Aug 23, 20223 min read


The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....

Ed Petty
Aug 15, 20222 min read
bottom of page
