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Guerrilla Marketing for Chiropractic and Health Offices
MARKETING is everything you do to promote your business, from the moment you conceive of it to the point at which customers buy your...

Ed Petty
Sep 12, 20233 min read


Planning Your Chiropractic Marketing for the 4th Quarter in 2023
I suggest you set some time aside, and you and your gang plan what you can do to end the year on your best note. Set some goals.

Ed Petty
Sep 4, 20232 min read


Improving Chiropractic Patient Follow Through
The outcomes you produce as a doctor depend upon the patient following through with their care plan.

Ed Petty
Aug 29, 20232 min read


Back to School Month
"Education is the most powerful weapon which you can use to change the world." (Attributed to Nelson Mandela)* September is almost here,...

Ed Petty
Aug 22, 20233 min read


Chiropractors and Other Doctors: Do You Placate Your Patients?
Chiropractors who remain true to their principles and goals are less stressed and more productive. And make more money.

Ed Petty
Aug 15, 20233 min read


How is Your Chiropractic Head Game?
Focus on what you do best, allow your team to pick up all the rest, and you'll get closer to winning the “Hidden Game” of practice success.

Ed Petty
Aug 8, 20233 min read


The Best Leadership for Your Chiropractic and Healthcare Practice
Improving productivity through greater engagement. I try to base all my practice and business recommendations on observations I have had...

Ed Petty
Jul 25, 20233 min read


Three Phases of Chiropractic Care are Like 3 Goals for the Patient
3 Phases of Care for your chiropractic and healthcare patients and your practice. It was a warm summer day when I was driving my Kawasaki...

Ed Petty
Jul 11, 20233 min read


The Truth In Chiropractic and Health Care Marketing
The Best Known Marketing Secret Artificial Intelligence is all the rage. For good reason. It's set to change the world as the Internet...

Ed Petty
May 2, 20233 min read


The Problem with Your Chiropractic and Health Care Marketing May Not Be What You Think
There could be a hidden barrier that jams your growth and holds you back. MOST OFFICES WANT TO IMPROVE THEIR NEW PATIENT ACQUISITION....

Ed Petty
Apr 4, 20234 min read


Will AI replace chiropractors? I asked AI.
I asked AI if it will replace chiropractors?
It gave an lengthy and intelligent answer, and I gave mine.

Ed Petty
Mar 20, 20233 min read


She Wanted to Teach Chiropractic Staff
Achieve Greater Prosperity through Goals, Leadership, and Teaching. Effective leaders are, first and foremost, good teachers. -- John...

Ed Petty
Feb 20, 20233 min read


The Generosity of Service
Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.

Ed Petty
Feb 14, 20233 min read


BARC Basic Activity Recovery Cycle
Otherwise known as taking a break We need to take breaks. Small breaks every few hours, longer breaks every week, even longer breaks...

Ed Petty
Jan 24, 20232 min read


Individual Team Member Development Plans
Helping your chiropractic, dental, and health care employees pursue their professional goals will help them also pursue the clinic's...

Ed Petty
Jan 10, 20232 min read


Grateful for the Future
Gratitude is not only the greatest of virtues, but the parent of all others. (Cicero, Pro Lancio, 100 BC) As many of us in the U.S....

Ed Petty
Nov 22, 20222 min read


PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...

Ed Petty
Oct 25, 20223 min read


Case Management for Better Service and Retention
Start Each Day with Service First Do you want a fast, simple and very effective procedure that Improves patient retention Improves...

Ed Petty
Oct 11, 20222 min read


Reactivation: Fast, easy, and healthful promotion.
This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....

Ed Petty
Sep 27, 20222 min read


Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...

Ed Petty
Sep 20, 20223 min read
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