This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....

The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...

Are your patients ready for the flu season? Big Pharma is. If you haven’t seen the ads yet, you will soon. And so will your patients and...

There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...

Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...

I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....

You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...

This past weekend, outside our local grocery store, the Village (what they call a town out here) closed off the main street and had an...

Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...

When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...

Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...

It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....

It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...

When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...

A chiropractor that stood up for chiropractic. THIS IS A SPECIAL NOTE OF THANKS and a tribute to Chester Wilk, D.C., who passed away just...

Ed Petty explaining keys to relationship markting.

Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...

Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...

The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...

In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...