top of page


PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...

Ed Petty
Oct 25, 20223 min read


In Praise of Geekiness
Are you a chiropractic geek? Are you a health geek? Here is Merriam Webster: Geek: “…a person with a high level of knowledge or skill in...

Ed Petty
Oct 18, 20222 min read


Case Management for Better Service and Retention
Start Each Day with Service First Do you want a fast, simple and very effective procedure that Improves patient retention Improves...

Ed Petty
Oct 11, 20222 min read


Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...

Ed Petty
Oct 4, 20222 min read


Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...

Ed Petty
Aug 23, 20221 min read


Health Screenings in 2022
This past weekend, outside our local grocery store, the Village (what they call a town out here) closed off the main street and had an...

Ed Petty
Jul 12, 20222 min read


3 Effective Methods to Amp Up Your Team's Motivation
Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...

Ed Petty
Jun 7, 20223 min read


Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....

Ed Petty
May 17, 20223 min read


Improve Patient Retention Through Onboarding and Gamification
It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...

Ed Petty
May 9, 20223 min read


Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...

Ed Petty
May 3, 20222 min read


Chester Wilk Was Not to Be Bullied
A chiropractor that stood up for chiropractic. THIS IS A SPECIAL NOTE OF THANKS and a tribute to Chester Wilk, D.C., who passed away just...

Ed Petty
Apr 26, 20222 min read


Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...

Ed Petty
Apr 11, 20224 min read


The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...

Ed Petty
Feb 15, 20223 min read


How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...

Ed Petty
Feb 8, 20224 min read


The Cobbler’s Wife Has No Shoes
And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...

Ed Petty
Jan 25, 20223 min read


Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...

Ed Petty
Jan 4, 20222 min read


Faith Demands to Make a Difference
A year ago, who knew what the next 12 months would be like? Yet, here we are today. As the New Year is just before us, again, one can...

Ed Petty
Dec 31, 20212 min read


Health Never Takes a Holiday
An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...

Ed Petty
Dec 3, 20211 min read


The Problem With Seminars
The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.

Ed Petty
Nov 9, 20214 min read


SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.
SPECIAL PROMOTION National Chiropractic Month The Kindle version of the Goal Driven Business is FREE from Thursday, October 21 to Monday,...

Ed Petty
Oct 21, 20214 min read
bottom of page
