The Need for Marketing Never Goes Away
Daylight savings time starts in two weeks here in the U.S. And across the northern part of our planet, spring begins in 4 weeks (March 20th). Guess that would be autumn for you all in the southern hemisphere.
What a great time to plan your spring and summer marketing.
The Need for Marketing Never Goes Away
No matter how full your chiropractic practice is, the need for marketing never goes away. As Jay Levinson, author of Guerrilla Marketing, says, “marketing has a beginning and a middle but not an ending.”
Marketing is business and business is marketing.
Putting something valuable in the marketplace that other people want and will pay for – that is marketing. And that is your business.
The type of marketing you do varies depending on the condition and circumstances of your business. If you are just beginning a practice, you must spend a large percentage of your time and budget on marketing, especially direct response marketing. If you have built up your business, the focus of your marketing can be more on retaining your patients, creating alliances, and world-class customer service and outcomes.
Marketing covers a broad spectrum of activities, but all are, or should be, designed to generate new patients and keep the ones you have.
Trends for the future indicate that, in the end, the best and surest marketing will be customer services and outcomes. The communication channels are so packed and manufactured that your messages will get lost unless you have millions to spend. And now we have AI marketing – ads that robots put together.
Therefore, the best marketing will always be personal – relationship based. You and your people -- authentic and interested in your patients and the individuals in your community – delivering extraordinary service and outcomes.
Marketing Plan
Practically speaking, it helps to plan your marketing.
Plan your work and then work your plan, right? So, I have attached a sample marketing plan for chiropractic or other health offices (link below at the end of the blog article) to help you outline what to do. It is a sample and gives structure to managing your marketing. We’ve used one like this for years, and it works. Make your own and customize it to fit your needs. Then, assign it to a team member to help you update it each month.
And stay tuned for a new service we will offer to help you with your marketing.
But for now, Happy Spring, and PLAN your Future
Ed
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If your practice building efforts aren’t taking you to your goals,
there are reasons -- many of which are hidden from you.
Find out what they are and how to sail to your next level by getting and implementing my new book, The Goal Driven Business.
The Goal Driven Business By Edward Petty
