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Engineering Your Patient Flow for Better Results in Your Chiropractic and Healthcare Practice
A smooth and consistent patient pathway improves your patients' experience. One of the tasks we have as management consultants is to help you find and fix the biggest bottlenecks, or constraints, in your patient flow.

Ed Petty
Jun 24, 20253 min read


Your Brand: What Do You Stand For In Your Chiropractic and Healthcare Practice?
From a marketing standpoint, you must distinguish your health services as unique from comparable alternatives. If you just go along to get along, you run the risk of becoming a mishmash, an alloy, a blend that gets lost in the crowd

Ed Petty
Jun 17, 20253 min read


Discipline
Discipline tent poster . a culture of discipline is not a principle of business; it is a principle of greatness. Collins,J.C. Good to Great

Ed Petty
Jun 6, 20251 min read


Is Your Chiropractic and Healthcare Practice Engaged in Your Community
Community events are a direct method to create and often strengthen relationships with people in your community. It is a form of relationship marketing and is done by meeting people and building genuine connections.
This is networking.
A fantastic book on networking and relationship marketing is the World's Best Known Marketing Secret,by Ivan Misner (Founded Business Networking International).

Ed Petty
Jun 3, 20253 min read


The Value Driven Chiropractic and Healthcare Practice
I call this being trapped, mostly unknowingly, in a Personality-Driven Practice.
It is hard to break out of this gerbil wheel.
Making the shift from personality driven to goal driven.
This is what we call a Goal Driven Business, which you should have after 4-6 years in practice. Unfortunately, most doctors get stuck in the hero role of the entrepreneur who still needs to command the daily operation.
The first step is to define your goals.

Ed Petty
May 13, 20253 min read


Motivated by Love
the more you are motivated by love, the more fearless & free your action will be - dalai lama

Ed Petty
May 12, 20251 min read


Are You Like Steve Jobs in Your Chiropractic and Healthcare Practice?
He said that the largest expense any chiropractor has was an “under-trained” team.
The reason perhaps you were and are able to impart passion and education to your team, the "Why" of your practice, is because you first have it. It has to first start with the doctor.”

Ed Petty
Apr 22, 20253 min read


Momentum Magic: How the Flywheel Effect Boosts Your Chiropractic Practice and Service Business
If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

Ed Petty
Apr 15, 20253 min read


How Fast Case Management Can Improve Service and Retention in Your Chiropractic Healthcare Practice
In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

Ed Petty
Apr 8, 20252 min read


Mastering Your Skills in Your Chiropractic, Healthcare, and Service Business
Challenge yourself and your team to continue to master the skills of your profession. Always do this first before you worry about marketing.

Ed Petty
Apr 1, 20253 min read


Chiropractic or Healthcare Practice Stalled? Get a Trained Manager. Here is Proof.
Chiropractic healthcare and aesthetic practices that have managers provide better service and have greater revenue.

Ed Petty
Mar 25, 20254 min read


Why 2025 Could Be Your Best Year in Chiropractic Practice
A couple of factors in our recent national election can give natural healthcare business owners and entrepreneurs optimism for a better 2025

Ed Petty
Nov 12, 20244 min read


Where Is Your Chiropractic Marketing Department?
Marketing is everything you and your team do consistently. Tips to implement what works.

Ed Petty
Sep 24, 20243 min read


An Inexpensive Method to Improve Chiropractic and Healthcare Patient Engagement
A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Ed Petty
May 14, 20244 min read


Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Ed Petty
May 6, 20241 min read


2 Simple Tools for Marketing Success
Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.

Ed Petty
Apr 30, 20242 min read


Do You Have a Chiropractic Practice or a Chiropractic Business?
The ideal is to continue nurturing your practice while gradually building a business infrastructure that allows you to operate at full speed

Ed Petty
Apr 16, 20243 min read


Increase Your Capacity with Stack-a-Day in Your Chiropractic Office
Use Stack-a-Day to blow out the mental carbon and allow everyone to Think BIG. Then, the marketing engines should be turned up.

Ed Petty
Apr 2, 20243 min read


Bravery in Your Chiropractic Office
Bravery is one of the themes of our practice manager training program.

Ed Petty
Mar 19, 20243 min read


The Flywheel Theory of Practice Marketing For Chiropractic Practice Marketing and Health Businesses
There is good marketing, better marketing, and best marketing.
There is only one kind of bad practice marketing.
That is … NO marketing

Ed Petty
Feb 27, 20243 min read
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