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Just Gabbing: Internal Relationships
Creating relationships with coworkers in the office setting

Ed Petty
Aug 9, 20222 min read


Brutal Economics: A hidden expense.
You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...

Ed Petty
Aug 1, 20223 min read


Take a Stand: Define and Promote Your Brand
Using your brand to generate more patients, increase retention, and recruit top talent! Promoting your brand has not been an important or...

Ed Petty
Jul 26, 20223 min read


Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...

Ed Petty
Jul 18, 20223 min read


Health Screenings in 2022
This past weekend, outside our local grocery store, the Village (what they call a town out here) closed off the main street and had an...

Ed Petty
Jul 12, 20222 min read


Starting Your Day!
We are starting a new month… and the 2nd half of the year. For all doctors and practices, the action of STARTING is important. In fact,...

Ed Petty
Jul 5, 20222 min read


Health Independence - For You and Your Patients
Here in the United States, July 4th is a date we celebrate each year, commemorating the independence as colonies from Great Britain. And...

Ed Petty
Jun 28, 20222 min read


Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...

Ed Petty
Jun 20, 20223 min read


Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...

Ed Petty
Jun 14, 20222 min read


3 Effective Methods to Amp Up Your Team's Motivation
Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...

Ed Petty
Jun 7, 20223 min read


Those Numbers: Do You Manage by Emotions or by Goals?
This article is about managing by the statistics of your office.

Ed Petty
May 31, 20223 min read


The SPARKLING Practice and How to Achieve It : Synergy is the Key
We just awarded a two-doctor chiropractic office employee the SPARKLE award for outstanding service to patients and team members for 21...

Ed Petty
May 24, 20222 min read


Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....

Ed Petty
May 17, 20223 min read


Improve Patient Retention Through Onboarding and Gamification
It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...

Ed Petty
May 9, 20223 min read


Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...

Ed Petty
May 3, 20222 min read


Chester Wilk Was Not to Be Bullied
A chiropractor that stood up for chiropractic. THIS IS A SPECIAL NOTE OF THANKS and a tribute to Chester Wilk, D.C., who passed away just...

Ed Petty
Apr 26, 20222 min read


How to Hire the Best in 2022
How to hire the best team members in 2020 requires two essential actions.

Ed Petty
Apr 18, 20224 min read


Video Supplement to Relationship Marketing
Ed Petty explaining keys to relationship markting.

Ed Petty
Apr 12, 20221 min read


Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...

Ed Petty
Apr 11, 20224 min read


Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...

Ed Petty
Apr 5, 20223 min read
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