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Where Are the Leverage Points in Your Chiropractic Healthcare Practice?
One of the aspects of practice development that you become familiar with after 30 or so years in the field is the concept of Leverage Points

Ed Petty
Nov 7, 20233 min read


How Gratitude Can Improve Chiropractic and Healthcare Practice Performance
Expressing gratitude objectively improves both practice and patient performance in chiropractic and healthcare offic

Ed Petty
Oct 10, 20233 min read


He Fired the Office Manager in his Chiropractic Office
A few months ago, an chiropractic office manager called me. She said that her chiropractic doctor had fired her.

Ed Petty
Oct 3, 20233 min read


Boston, April 19th – Fighting for Health
Earth Day Part 2 (Part 1) I said I’d get this posted on Wednesday, April 19, but I missed the day by a few hours. My plane just got in....

Ed Petty
Apr 20, 20233 min read


Spring Chiropractic Marketing Calendar
Spring is a great time to promote your chiropractic services. Organizing your marketing is essential and this format will help.

Ed Petty
Feb 28, 20232 min read


The Generosity of Service
Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.

Ed Petty
Feb 14, 20233 min read


In Praise of Geekiness
Are you a chiropractic geek? Are you a health geek? Here is Merriam Webster: Geek: “…a person with a high level of knowledge or skill in...

Ed Petty
Oct 18, 20222 min read


Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...

Ed Petty
Oct 4, 20222 min read


Reactivation: Fast, easy, and healthful promotion.
This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....

Ed Petty
Sep 27, 20222 min read


Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...

Ed Petty
Apr 11, 20224 min read


The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...

Ed Petty
Mar 15, 20224 min read


The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...

Ed Petty
Feb 15, 20223 min read


How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...

Ed Petty
Feb 8, 20224 min read


Are Your “Engines” Driving Your Practice?
Any practice has 5 separate engines that work synergistically to drive the practice towards its goals.

Ed Petty
Feb 1, 20222 min read


The Cobbler’s Wife Has No Shoes
And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...

Ed Petty
Jan 25, 20223 min read


Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...

Ed Petty
Jan 4, 20222 min read


Health Never Takes a Holiday
An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...

Ed Petty
Dec 3, 20211 min read


The Problem With Seminars
The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.

Ed Petty
Nov 9, 20214 min read


SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.
SPECIAL PROMOTION National Chiropractic Month The Kindle version of the Goal Driven Business is FREE from Thursday, October 21 to Monday,...

Ed Petty
Oct 21, 20214 min read


The Mental Immune System
A healthy body has a well-functioning system to protect it or make it physically immune from disease. I am sure you have seen this occur...

Ed Petty
Sep 30, 20212 min read
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