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Individual Team Member Development Plans
Helping your chiropractic, dental, and health care employees pursue their professional goals will help them also pursue the clinic's...

Ed Petty
Jan 10, 20232 min read
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Grateful for the Future
Gratitude is not only the greatest of virtues, but the parent of all others. (Cicero, Pro Lancio, 100 BC) As many of us in the U.S....

Ed Petty
Nov 22, 20222 min read
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PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...

Ed Petty
Oct 25, 20223 min read
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In Praise of Geekiness
Are you a chiropractic geek? Are you a health geek? Here is Merriam Webster: Geek: “…a person with a high level of knowledge or skill in...

Ed Petty
Oct 18, 20222 min read
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Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...

Ed Petty
Oct 4, 20222 min read
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Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...

Ed Petty
Aug 23, 20221 min read
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The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...

Ed Petty
Aug 23, 20223 min read
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The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....

Ed Petty
Aug 15, 20222 min read
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Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...

Ed Petty
Jul 18, 20223 min read
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The SPARKLING Practice and How to Achieve It : Synergy is the Key
We just awarded a two-doctor chiropractic office employee the SPARKLE award for outstanding service to patients and team members for 21...

Ed Petty
May 24, 20222 min read
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Improve Patient Retention Through Onboarding and Gamification
It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...

Ed Petty
May 9, 20223 min read
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Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...

Ed Petty
May 3, 20222 min read
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The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...

Ed Petty
Mar 15, 20224 min read
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Goal Driven Job Descriptions
In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...

Ed Petty
Feb 22, 20224 min read
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The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...

Ed Petty
Feb 15, 20223 min read
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Are Your “Engines” Driving Your Practice?
Any practice has 5 separate engines that work synergistically to drive the practice towards its goals.

Ed Petty
Feb 1, 20222 min read
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The Cathedral, Stone Blocks, and Your Goals
(This is the third in our series on goals.) The Cathedral, Stone Blocks, and Your Goals Christopher Wren was one of the greatest English...

Ed Petty
Jan 18, 20223 min read
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Why Goals Work and How to Harness Their Power for Greater Prosperity
The principle why goals work is explained.

Ed Petty
Jan 11, 20225 min read
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Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...

Ed Petty
Jan 4, 20222 min read
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Goal-Driven Customer Service (Part 1 of 2)
“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied...

Ed Petty
Aug 26, 20216 min read
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