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He Fired the Office Manager in his Chiropractic Office
A few months ago, an chiropractic office manager called me. She said that her chiropractic doctor had fired her.

Ed Petty
Oct 3, 20233 min read


Guerrilla Marketing for Chiropractic and Health Offices
MARKETING is everything you do to promote your business, from the moment you conceive of it to the point at which customers buy your...

Ed Petty
Sep 12, 20233 min read


Chiropractors and Other Doctors: Do You Placate Your Patients?
Chiropractors who remain true to their principles and goals are less stressed and more productive. And make more money.

Ed Petty
Aug 15, 20233 min read


The Best Leadership for Your Chiropractic and Healthcare Practice
Improving productivity through greater engagement. I try to base all my practice and business recommendations on observations I have had...

Ed Petty
Jul 25, 20233 min read


Three Phases of Chiropractic Care are Like 3 Goals for the Patient
3 Phases of Care for your chiropractic and healthcare patients and your practice. It was a warm summer day when I was driving my Kawasaki...

Ed Petty
Jul 11, 20233 min read


In Chiropractic and Health Care Clinics, Intention Makes the Difference
THE VITALISTIC FUTURE OF INDEPENDENT HEALTH CARE Healing requires intent. And this is your specialty – dealing with the vital power of life.

Ed Petty
Jun 20, 20233 min read


The Truth In Chiropractic and Health Care Marketing
The Best Known Marketing Secret Artificial Intelligence is all the rage. For good reason. It's set to change the world as the Internet...

Ed Petty
May 2, 20233 min read


Tribal Knowledge Can Improve Your Practice
Mining the Underground Innate Knowledge of Your Team You may not have run into this term before… maybe you have. It was new to me before...

Ed Petty
Apr 11, 20234 min read


The Problem with Your Chiropractic and Health Care Marketing May Not Be What You Think
There could be a hidden barrier that jams your growth and holds you back. MOST OFFICES WANT TO IMPROVE THEIR NEW PATIENT ACQUISITION....

Ed Petty
Apr 4, 20234 min read


Will AI replace chiropractors? I asked AI.
I asked AI if it will replace chiropractors?
It gave an lengthy and intelligent answer, and I gave mine.

Ed Petty
Mar 20, 20233 min read


Spring Chiropractic Marketing Calendar
Spring is a great time to promote your chiropractic services. Organizing your marketing is essential and this format will help.

Ed Petty
Feb 28, 20232 min read


She Wanted to Teach Chiropractic Staff
Achieve Greater Prosperity through Goals, Leadership, and Teaching. Effective leaders are, first and foremost, good teachers. -- John...

Ed Petty
Feb 20, 20233 min read


The Generosity of Service
Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.

Ed Petty
Feb 14, 20233 min read


BARC Basic Activity Recovery Cycle
Otherwise known as taking a break We need to take breaks. Small breaks every few hours, longer breaks every week, even longer breaks...

Ed Petty
Jan 24, 20232 min read


Individual Team Member Development Plans
Helping your chiropractic, dental, and health care employees pursue their professional goals will help them also pursue the clinic's...

Ed Petty
Jan 10, 20232 min read


Grateful for the Future
Gratitude is not only the greatest of virtues, but the parent of all others. (Cicero, Pro Lancio, 100 BC) As many of us in the U.S....

Ed Petty
Nov 22, 20222 min read


Case Management for Better Service and Retention
Start Each Day with Service First Do you want a fast, simple and very effective procedure that Improves patient retention Improves...

Ed Petty
Oct 11, 20222 min read


Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...

Ed Petty
Oct 4, 20222 min read


Reactivation: Fast, easy, and healthful promotion.
This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....

Ed Petty
Sep 27, 20222 min read


Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...

Ed Petty
Sep 20, 20223 min read
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