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Planning Your Chiropractic Marketing for the 4th Quarter in 2023
I suggest you set some time aside, and you and your gang plan what you can do to end the year on your best note. Set some goals.

Ed Petty
Sep 4, 20232 min read


Back to School Month
"Education is the most powerful weapon which you can use to change the world." (Attributed to Nelson Mandela)* September is almost here,...

Ed Petty
Aug 22, 20233 min read


The Truth In Chiropractic and Health Care Marketing
The Best Known Marketing Secret Artificial Intelligence is all the rage. For good reason. It's set to change the world as the Internet...

Ed Petty
May 2, 20233 min read


Special Promotions You Can Use in Your Chiropractic Office in May
May has several dates which you use for your special chiropractic or health promotions. Here are a few:

Ed Petty
Apr 25, 20233 min read


Chiropractic Has Always Been Organic
Align Earth Day promotion with your services to boost your marketing. You can improve your marketing by aligning your services with...

Ed Petty
Apr 17, 20233 min read


Tribal Knowledge Can Improve Your Practice
Mining the Underground Innate Knowledge of Your Team You may not have run into this term before… maybe you have. It was new to me before...

Ed Petty
Apr 11, 20234 min read


The Problem with Your Chiropractic and Health Care Marketing May Not Be What You Think
There could be a hidden barrier that jams your growth and holds you back. MOST OFFICES WANT TO IMPROVE THEIR NEW PATIENT ACQUISITION....

Ed Petty
Apr 4, 20234 min read


Will AI replace chiropractors? I asked AI.
I asked AI if it will replace chiropractors?
It gave an lengthy and intelligent answer, and I gave mine.

Ed Petty
Mar 19, 20233 min read


Spring Chiropractic Marketing Calendar
Spring is a great time to promote your chiropractic services. Organizing your marketing is essential and this format will help.

Ed Petty
Feb 28, 20232 min read


Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...

Ed Petty
Oct 4, 20222 min read


Are Your Patients Ready for "Flu Season"?
Are your patients ready for the flu season? Big Pharma is. If you haven’t seen the ads yet, you will soon. And so will your patients and...

Ed Petty
Sep 13, 20223 min read


Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...

Ed Petty
Aug 23, 20221 min read


The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...

Ed Petty
Aug 23, 20223 min read


Take a Stand: Define and Promote Your Brand
Using your brand to generate more patients, increase retention, and recruit top talent! Promoting your brand has not been an important or...

Ed Petty
Jul 26, 20223 min read


Health Screenings in 2022
This past weekend, outside our local grocery store, the Village (what they call a town out here) closed off the main street and had an...

Ed Petty
Jul 12, 20222 min read


Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...

Ed Petty
Jun 20, 20223 min read


Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...

Ed Petty
Jun 14, 20222 min read


Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....

Ed Petty
May 17, 20223 min read


Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...

Ed Petty
May 3, 20222 min read


Video Supplement to Relationship Marketing
Ed Petty explaining keys to relationship markting.

Ed Petty
Apr 12, 20221 min read
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