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Do What You Do Best - and Delegate All the Rest
Doctors doctor. They care for patients and earn their trust. They get results and sweat the details. It is upon your services as a caring...

Ed Petty
May 23, 20233 min read


What is Effective Chiropractic Practice Management?
Most chiropractic management is personality based. Good management just keeps what worked -- working. Then, improves it.

Ed Petty
May 16, 20232 min read


Networking for Chiropractors and Health Providers
(This is part 2 following the last blog on the best known marketing secret.) Networking is a marketing method that generates referrals...

Ed Petty
May 8, 20233 min read


The Truth In Chiropractic and Health Care Marketing
The Best Known Marketing Secret Artificial Intelligence is all the rage. For good reason. It's set to change the world as the Internet...

Ed Petty
May 2, 20233 min read


Special Promotions You Can Use in Your Chiropractic Office in May
May has several dates which you use for your special chiropractic or health promotions. Here are a few:

Ed Petty
Apr 25, 20233 min read


Boston, April 19th – Fighting for Health
Earth Day Part 2 (Part 1) I said I’d get this posted on Wednesday, April 19, but I missed the day by a few hours. My plane just got in....

Ed Petty
Apr 20, 20233 min read


Chiropractic Has Always Been Organic
Align Earth Day promotion with your services to boost your marketing. You can improve your marketing by aligning your services with...

Ed Petty
Apr 17, 20233 min read


Tribal Knowledge Can Improve Your Practice
Mining the Underground Innate Knowledge of Your Team You may not have run into this term before… maybe you have. It was new to me before...

Ed Petty
Apr 11, 20234 min read


The Problem with Your Chiropractic and Health Care Marketing May Not Be What You Think
There could be a hidden barrier that jams your growth and holds you back. MOST OFFICES WANT TO IMPROVE THEIR NEW PATIENT ACQUISITION....

Ed Petty
Apr 4, 20234 min read


Does Goal Setting Really Improve Performance? Ask Science.
FOR THE WIN! There you are, sitting at the team meeting at the beginning of the month. What goals should you set for the new month? And…...

Ed Petty
Mar 28, 20233 min read


Will AI replace chiropractors? I asked AI.
I asked AI if it will replace chiropractors?
It gave an lengthy and intelligent answer, and I gave mine.

Ed Petty
Mar 19, 20233 min read


The Patient Handoff
Improving your patient's experience There are subtle and brief moments in your chiropractic or other health practice when you and your...

Ed Petty
Mar 13, 20233 min read


Failure to Follow Through
It is the 'follow through' that makes the great difference between ultimate success and failure, because it is so easy to stop. --...

Ed Petty
Mar 6, 20233 min read


Spring Chiropractic Marketing Calendar
Spring is a great time to promote your chiropractic services. Organizing your marketing is essential and this format will help.

Ed Petty
Feb 28, 20232 min read


She Wanted to Teach Chiropractic Staff
Achieve Greater Prosperity through Goals, Leadership, and Teaching. Effective leaders are, first and foremost, good teachers. -- John...

Ed Petty
Feb 20, 20233 min read


The Generosity of Service
Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.

Ed Petty
Feb 14, 20233 min read


Bruce Lipton and Physician Health Thyself
Edward Petty with Bruce Lipton, PhD Why doctors should stay Innately positive and healthy Chiropractic is more than a mechanical act to...

Ed Petty
Feb 7, 20232 min read


BARC Basic Activity Recovery Cycle
Otherwise known as taking a break We need to take breaks. Small breaks every few hours, longer breaks every week, even longer breaks...

Ed Petty
Jan 24, 20232 min read


Individual Team Member Development Plans
Helping your chiropractic, dental, and health care employees pursue their professional goals will help them also pursue the clinic's...

Ed Petty
Jan 9, 20232 min read


Your Patient's New Year's Goals
How Best to Help Them Achieve Them Your patient's goals are why we are here. They are why your staff came to work today and why you went...

Ed Petty
Jan 3, 20233 min read
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