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A Million-Dollar Chiropractic Healthcare Practice -- and More in 24
Why aim for a million dollar chiropractic practice? Because, in the pursuit of this goal, you and your team will demonstrate competence.

Ed Petty
Jan 9, 20243 min read


Seize Your Future in 2024 in Chiropractic Healthcare
Seize your future in 2024 in chiropractic and healthcare.

Ed Petty
Dec 26, 20231 min read


Are You Looking at All Your Chiropractic and Business Statistics?
But not all accomplishments show up on the standard chiropractic and practice scoreboard.

Ed Petty
Dec 12, 20233 min read


Who Do You Work For in Your Chiropractic Healthcare Office?
Beyond about 50% capacity, the practice needs focused leadership and management. It is time for you to step into the role of Clinic Directo

Ed Petty
Nov 28, 20233 min read


Don’t Turn Your Staff or Yourself into Bots in Your Chiropractic Healthcare Practice
Checlists are useful... but they should always begin with the goal.

Ed Petty
Nov 14, 20233 min read


How to End on a Win Each Day in Your Chiropractic and Healthcare Practice
At the end of each day, simply ask each person with whom you work to tell you and the others a success they had.

Ed Petty
Oct 31, 20233 min read


Guerrilla Marketing for Chiropractic and Health Offices
MARKETING is everything you do to promote your business, from the moment you conceive of it to the point at which customers buy your...

Ed Petty
Sep 12, 20233 min read


Improving Chiropractic Patient Follow Through
The outcomes you produce as a doctor depend upon the patient following through with their care plan.

Ed Petty
Aug 29, 20232 min read


Three Phases of Chiropractic Care are Like 3 Goals for the Patient
3 Phases of Care for your chiropractic and healthcare patients and your practice. It was a warm summer day when I was driving my Kawasaki...

Ed Petty
Jul 11, 20233 min read


The Truth In Chiropractic and Health Care Marketing
The Best Known Marketing Secret Artificial Intelligence is all the rage. For good reason. It's set to change the world as the Internet...

Ed Petty
May 2, 20233 min read


Boston, April 19th – Fighting for Health
Earth Day Part 2 (Part 1) I said I’d get this posted on Wednesday, April 19, but I missed the day by a few hours. My plane just got in....

Ed Petty
Apr 20, 20233 min read


Tribal Knowledge Can Improve Your Practice
Mining the Underground Innate Knowledge of Your Team You may not have run into this term before… maybe you have. It was new to me before...

Ed Petty
Apr 11, 20234 min read


The Generosity of Service
Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.

Ed Petty
Feb 14, 20233 min read


BARC Basic Activity Recovery Cycle
Otherwise known as taking a break We need to take breaks. Small breaks every few hours, longer breaks every week, even longer breaks...

Ed Petty
Jan 24, 20232 min read


PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...

Ed Petty
Oct 25, 20223 min read


In Praise of Geekiness
Are you a chiropractic geek? Are you a health geek? Here is Merriam Webster: Geek: “…a person with a high level of knowledge or skill in...

Ed Petty
Oct 18, 20222 min read


Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...

Ed Petty
Oct 4, 20222 min read


Reactivation: Fast, easy, and healthful promotion.
This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....

Ed Petty
Sep 27, 20222 min read


Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...

Ed Petty
Sep 20, 20223 min read


The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...

Ed Petty
Aug 23, 20223 min read
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