It's Back to School Season. Tying office promotions to local and seasonal events effectively engages your practice with your community.

Patient testimonials are useful in marketing and demonstrating your credibility. But testimonials and reviews are more than marketing.

You could meet with your team and discuss different versions of a “Care to Share Better Health Challenge.”

I just ran across a "study" entitled "The Relationship Between Health Literacy and Medical Costs." The U.S. ranks last in comparison.

Summer is a great time to promote your services. Winter hibernation is over, as is the enforced isolation from COVID, and people are out and

A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.

If you want more chiropractic patients and to deliver more services, you need to manage the 3 A’s of practice marketing.

Customer Journey Mapping is a procedure used to visualize and analyze customers' end-to-end experience as they interact with your practice.

Getting those smiles out will improve your mood and improve your health. Smiling can also improve your chiropractic healthcare practice.

There is good marketing, better marketing, and best marketing. There is only one kind of bad practice marketing. That is … NO marketing

How is Your Check-in and Check-out Procedure in Your Chiropractic and Healthcare Practice?

Not only is it needed like never before, but the evidence is clear: chiropractic helps kids.

This is going to be a good year to be brave in healthcare, chiropractic, business, and life.

Your chiropractic healthcare practice is a network of relationships created and sustained through communication and service.

The goal is to keep your patients as close to their treatment plan as possible during the hustle and bustle of the holidays!

A few months ago, an chiropractic office manager called me. She said that her chiropractic doctor had fired her.

Positioning is a marketing term that refers to how your services are perceived in the minds of customers or potential customers.

MARKETING is everything you do to promote your business, from the moment you conceive of it to the point at which customers buy your...